ShareStation & Mellanox at the Faster, Together Stage

LumaForge did a lot during the 2017 NAB Show. Josh, Eric, Gergana, Tyler, and Kevin held down the fort at the Workflow Suite at the Encore Hotel. Meanwhile, Sam and Patrick worked with some amazing volunteers from the FCPX community to put on the Faster, Together Stage at the Courtyard Marriott across from the Convention Center.

We were fortunate enough to borrow Eric from the Workflow Suite long enough to do this presentation on ShareStation and our partnership with Mellanox. Eric and Sam talk about how high-speed ethernet on our ZFS backbone enables teams to work on high-end VFX, color, and video using 10G, 25G, 40G, and 100G ethernet connections. 

Richard Hastie, from Mellanox talks about the benefits of moving from a fiber/SDI/ethernet hybrid network to a single high-speed ethernet network.

So sit-back, relax, and enjoy the most thrilling presentation on enterprise level video collaboration you’ve ever seen!

NAB 2017

NAB is around the corner, and for those of you who haven’t been there before, it’s pretty much a giant three ring circus around our industry. There are endless booths, more TV monitors than you’ll see in a lifetime, an absurd number of new toys to play with, and more products that you’ll never use in the real world than you can possibly imagine.

For video editors, it’s basically the world’s largest toy store. For those people who have been coming for awhile, though, there’s a few inherent truths that you quickly learn once you’ve been around the block there a few times:

#1 The show floor is probably the least fun place to be at NAB.

#2 The most important thing you can do for your career at NAB is to spend time talking to the people that are in attendance because it’s probably the one time of the year that you’ll have the chance to meet them in person and you’ll build relationships that will change your career in ways you never imagined. Make as many appointments to meet up with as many people as you can.

#3 The best place to meet people and strike up a conversation is at all the events, parties, and workshops that surround NAB, and you’ll learn more at those places than you’ll ever learn getting inundated with tech specs and marketing talking points at all the booths (but you should still go to them, meet all the vendors you like, and get business cards… they’re all pretty nice people and if they remember you, it’ll usually help you on the pricing side down the line).

The show floor itself becomes pretty overwhelming really fast, and you need to find your various Oasis’ away from it to hold onto your sanity.

So, it’s with these truths in mind that the team here at LumaForge has decided to give you some really cool options to help you get away from the show floor and give you a place to come meet some of the most amazing minds in post production (and yes, all the usual FCPX suspects will be there).  With that in mind, I now present to you the LumaForge Workflow Suite at the Encore and the LumaForge Faster, Together Stage at the Courtyard Marriott across the street from the convention center.

For those of you who were at the LumaForge Workflow Suite last year, we’re back at the Encore, and we’re taking everything we did last year to the next level.  Have you been wondering how to connect everything your editors are doing (FCPX, Premiere, Resolve, and Avid living in perfect harmony) and combine it with the latest and greatest from Motion, After Effects, Fusion, Nuke, Pro Tools, Logic, Reaper, .etc in a cross platform Mac-Windows-Linux environment where anything your team wants to do becomes possible?

Were you interested in seeing some next level storage products that make doing all of this easier than ever before and allow you to build your workflow on the fastest, easiest to use, most stable foundation in the industry? Were you also wanting to come in and talk to some of the top minds in the post world and some of your favorite 3rd party software and plugins manufacturers?

Did you want to sit down somewhere, have a drink, a great conversation, and then get hands on with a whole bunch of stuff? Well, we built this suite for you. There might also be a few never before seen surprises there that you you’ll be able to get hands on with.  For anyone serious about seeing the future of how you can be working, this is going to to be the Epicenter.  Sign up for you appointment to come see us here.

And now… The Faster, Together Stage. To be honest, we sort of have no idea how this came together, and it all sort of came out of nowhere. We didn’t even start thinking about it until a couple weeks ago when we saw that there was going to be no presentation suite for the FCPX Community this year, and no place for us all to come to hang out together, and then we saw the outcry on Facebook… so we decided we should at least try and make something happen.

We talked to Jesus Perez Miranda and Ronny Courtens from FCPX Tour, and decided to see if it would be possible to make something happen at NAB. They were extremely excited, and we decided we’d give it a shot. We found a venue at the Marriott Courtyard across the street from the convention center, made up a list of people we hoped would come present with us, and decided to see if anyone wanted to come do this thing with us.

We talked to Richard Taylor, Bill Davis, and T. Payton if they wanted to help us put this show together… they were excited… and then we asked Chris Fenwick from FCPX Grill if he wanted to Emcee… and he was in too. Then we made a short list of our dream presenters and reached out to everybody… and just about everyone said yes. We were floored.

We are so beyond excited about the lineup of speakers around this event we can barely contain ourselves. Without further ado, here’s a brief rundown of everyone we can currently announce so far (register for the event and you’ll get the finalized list, times, and presentation names as soon as it’s all locked in place… presentations will also be continually added to the Faster, Together webpage as they become official):

  • Steve Martin will be talking about how to use FCPX to create a weekly web series
  • Mark Spencer will be showing off some fantastic tricks for FCPX Editors with Motion
  • Michael Cioni will be presenting something only Michael Cioni can present
  • Alexis Van Hurkman will be giving a Davinci Resolve demonstration
  • Brad Olsen and Richard Taylor will be showing a section of of their new FCPX documentary Off The Tracks that I think will be very near and dear to the hearts of fcp.co readers
  • Emery Wells from frame.io will be showing off how to simplify the business of video creation
  • Bill Davis, Oliver Peters, and Michael Kammes will be holding an State of the NLE cagematch panel
  • Michael Kammes will be dispelling 5 post myths
  • Phillip Hodgetts will be showing off some brand new things from Intelligent Assistance
  • Coremelt will also be showing off some brand new things
  • Denver Riddle will be showing off why LUT’s are no longer a Black Box
  • Patrick Inhofer and Robbie Carman from Mixing Light will be demonstrating Resolve collaborative workflow
  • T. Payton will be showing off Shot Logging with Movie Slate and FCPX
  • Jeff Fortune is going to show you how to make things work with FCPX, Softron, and CatDV
  • Gary Adcock will be showing off what you need to know about Thunderbolt 3
  • Kelsey Brannan will explain how to edit faster with Premiere
  • Mae Manning is going to show of Premiere Pro proxy workflow
  • Sam Bogoch will be showing you what’s new with Axle Video
  • Marquis Broadcast is going to be showing off a brand new tool for FCPX
  • Softron’s Pierre Chevalier is going to be showing off why you should be using their products with FCPX in Broadcast
  • Tony Gallardo is taking you on a deep dive with Resolve as a hub for VFX and how to use Fusion if you’re an After Effects artist
  • Rich Roddman will be showing you how to protect the DP’s vision in post
  • Robert Kruger is going to show you why you need to have Kyno
  • Keyflow Pro is going to be giving you an update of what’s new in their world
  • There’s still a few more surprises yet to be announced

Last, but not least, though, I’ll be demoing along with the Lumaforge team some things that we’re pretty passionate about and that we think you’ll find really useful in your workflows.

BTW, in case, for some reason, you’re busy all day Monday through Wednesday, we’ll also be at the Colorist Mixer Sunday night, the FCPX Guru Gathering Monday night, The Supermeet Tuesday night.

We’ll see you in Vegas!

- Sam Mestman

See You in Nashville!

LumaForge is happy to announce that we are a Gold Sponsor of this year's Editor's Retreat coming up in just a couple of weeks.

In addition to showing off our wares at the expo night both Sam Mestman and Patrick Southern will be giving presentations on innovative editorial workflows. We're very much looking forward to getting out of the trenches and edit bays and mingling for a week.

If you're on thinking about going, there are still a few spots left. We'd love to see you there!

A New Normal for Post Collaboration

History was made at the SuperMeet in Amsterdam last month. In case you missed it, our CEO Sam Mestman and good friend Ronny Courtens set up and demonstrated in 10 minutes how top notch shared storage like the Jellyfish can help teams collaborate like like never before.

In a special presentation, CEO Sam Mestman and Head of EU Distribution Ronny Courtens of LumaForge demonstrate a new normal for collaboration for post production professionals. Life has gotten faster, better, AND cheaper no matter what NLE you use. Recorded Live at the Ninth Annual Amsterdam SuperMeet during IBC 2016 at the Grand Hotel Krasnapolsky on Sunday, 11 September 2016.

Learn VR Storytelling This Saturday July 23

The VR Lab @ LumaForge is the place to go to experience the best in VR technology and workflow. For the last two years we've been working closely with content creators, producers and technology companies to build a broad understanding of the art, science and process of making and delivering immersive VR/360º content.

See you Saturday!

VR media and entertainment (M&E) is developing rapidly. The ground is still shifting beneath our feet. It will be this way for a few more years to come. Keeping ahead of the seismic changes taking place in the M&E market place is what the VR Lab @ LumaForge is all about. 

Situated in the heart of Hollywood, the VR Lab @ LumaForge offers creatives, producers, production and post-production professionals an opportunity to experience first hand the wonders of VR entertainment as well as the challenges of content creation and delivery. Our team of on-set production experts and post-production artists cover the entire gamut of camera selection, VR content development, filming, finishing and delivery. Whatever your interest in VR/360º is being driven by, give us a call and book an appointment to talk to one of our experts.

The VR Lab @ LumaForge runs a monthly VR Workshop on the 3rd Saturday of each month from 10am to 12noon. The VR Workshop will cover a wide range of topics from the art of VR story telling to the craft and technology of VR delivery.

The July VR Lab Workshop will run on Saturday July 23rd from 10am to 12 noon. It will feature Neil Smith and Matt Celia from LightSailVR covering the art and technology involved in shooting and posting a 4 minute VR short commissioned by a leading VR camera company to highlight the power of creative VR story telling.

WHEN

Saturday, July 23, 2016 from 10:00 AM to 12:00 PM (PDT) - Add to Calendar

WHERE

The Heart of Hollywood. LA. - 6608 Lexington Avenue, Los Angeles, CA 90038 - View Map

 

Get Tickets HERE

ProVideo Coalition Takes The Jellyfish to CMA Fest

Last month Scott Simmons from ProVideo Coalition called us about an upcoming job he had. He'd be part of a team of 5 editors working around the clock for over a week at one of the country's largest music festivals. The catch was that it was an Adobe Premiere job... "Do your servers work with anything other than FCPX?" he asked.

We get that question a lot, and it's not too surprising as the Final Cut community was really the first to embrace our products and workflow. To answer Scott's question, of course our servers work with Premiere, but We believe in showing not telling, so we shipped a Jellyfish to Nashville and his team got to work.

Today Scott published his experience on the front page of the PVC website. Have a read and let us know what you think.

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LumaForge at CineGear LA

CineGear is without a doubt one of our favorite trade shows. A) it's right down the street, and we don't have to lug everything out to Vegas, and B) it's on the Paramount backlot which is a killer backdrop for showing off movie tech and gear.

This year we are bringing out all the toys and we'll be giving workflow demos on FCPX, Premiere, Resolve, and maybe even some AVID since we're in Hollywood ;-)

If you haven't gotten your tickets yet, you can register here. Do it now while it's still free because after the 27th it'll cost ya $30 bucks.

FCPX State of The Union & Inverleigh Case Study

At NAB last month our CEO Sam Mestman was the emcee for all the presentations on the FCPWORKS stage. To kick off the show, Sam gives the Final Cut Pro X State of the Union. Then the second video features LumaForge customer Inverleigh with a breakdown of their FCPX workflow powered by a ShareStation.

The rest of the presentations are available at fcp.co

Learn more about all of the great Final Cut Pro X user experience stories published over the last year from FCP.co. FCPWORKS’ Sam Mestman also looks forward with a preview of FCP Exchange at NAB.
 
Sam Mestman presents a look inside the adoption of Final Cut Pro X by the Inverleigh in Melbourne. Put to the highest broadcast and professional standards over a rigorous series of tests, Final Cut Pro X passed with flying colors. Learn the process from A to Z. As part of the discussion, Philip Hodgetts shows off Magic Keywords in Lumberjack System! http://lumberjacksystem.com

VR Tour of the ShareStation Workflow Suite @ NAB 2016

Didn't get a chance to visit us at NAB? Don't worry, you're not too late! Grab your VR headset and take a virtual tour of our suite, complete with happy customers and some trippy mirror effects.

Mark and David from Inverleigh Media, Melbourne, Australia kindly volunteered to do a 360° interview in the LumaForge suite at the Encore hotel in Los Vegas. Mark is super nice guy who wanted to find the fastest and most efficient share storage solution in the world - he found it at LumaForge Systems in LA, California.

 

 

Jellyfish Goes to Wrestlemania

A few weeks ago we were put in touch with DIT Rich Roddman who was interested in putting the Jellyfish to the test in a very demanding DIT gig for a little event called WrestleMania. This is what he wanted to do:

"We plan to have 5 Sony F-55s shooting 4K XAVC codecs to their SxS cards along with 2 Canon C300 Mark IIs on DJI Ronins shooting 4K XF MXF to CFast Cards. The crew is tasked with getting footage from the people outside the gates as the open until the last person leaves 6 hours later.  There will be shots at 23.976 fps along with a mixture of different frame rates depending upon the camera's setting at that time."

"As you can see there is a lot of media being created. The key to success is safely offload the cards with the media backed up and checked then returning the camera cards back to the camera crews so they do not run out."

"The offloading plan is as follows.  Connecting 2 MacBook Pro computers with Thunderbolt to TB/10GB Ethernet converters and have them connect to the Jellyfish. These 2 laptops will be for offloading only of the camera media. They will be connected to SxS readers via ThunderBolt and to CFast readers via USB 3.0.  There will be a New Mac Pro (Trash Can) also connected to the Jellyfish via a ThunderBolt to 10GB Ethernet converter that can access the media once it has been successfully copied to the JellyFish Raid to bring the media into DaVInci Resolve 12 to create dailies for the client.  Once the dailies have been created the New Mac Pro will use ShotPut Pro to copy the Camera media and dailies to G-Tech drives provided by the client connected to the New Mac Pro via ThunderBolt or USB 3 depending on what is provided."

So how'd it go?

Full debrief to follow. Rich immediately asked us if he could bring the Jellyfish to a Phantom gig followed by a RED gig. Who are we to say no?