See You in Nashville!

LumaForge is happy to announce that we are a Gold Sponsor of this year's Editor's Retreat coming up in just a couple of weeks.

In addition to showing off our wares at the expo night both Sam Mestman and Patrick Southern will be giving presentations on innovative editorial workflows. We're very much looking forward to getting out of the trenches and edit bays and mingling for a week.

If you're on thinking about going, there are still a few spots left. We'd love to see you there!

A New Normal for Post Collaboration

History was made at the SuperMeet in Amsterdam last month. In case you missed it, our CEO Sam Mestman and good friend Ronny Courtens set up and demonstrated in 10 minutes how top notch shared storage like the Jellyfish can help teams collaborate like like never before.

In a special presentation, CEO Sam Mestman and Head of EU Distribution Ronny Courtens of LumaForge demonstrate a new normal for collaboration for post production professionals. Life has gotten faster, better, AND cheaper no matter what NLE you use. Recorded Live at the Ninth Annual Amsterdam SuperMeet during IBC 2016 at the Grand Hotel Krasnapolsky on Sunday, 11 September 2016.

Learn VR Storytelling This Saturday July 23

The VR Lab @ LumaForge is the place to go to experience the best in VR technology and workflow. For the last two years we've been working closely with content creators, producers and technology companies to build a broad understanding of the art, science and process of making and delivering immersive VR/360º content.

See you Saturday!

VR media and entertainment (M&E) is developing rapidly. The ground is still shifting beneath our feet. It will be this way for a few more years to come. Keeping ahead of the seismic changes taking place in the M&E market place is what the VR Lab @ LumaForge is all about. 

Situated in the heart of Hollywood, the VR Lab @ LumaForge offers creatives, producers, production and post-production professionals an opportunity to experience first hand the wonders of VR entertainment as well as the challenges of content creation and delivery. Our team of on-set production experts and post-production artists cover the entire gamut of camera selection, VR content development, filming, finishing and delivery. Whatever your interest in VR/360º is being driven by, give us a call and book an appointment to talk to one of our experts.

The VR Lab @ LumaForge runs a monthly VR Workshop on the 3rd Saturday of each month from 10am to 12noon. The VR Workshop will cover a wide range of topics from the art of VR story telling to the craft and technology of VR delivery.

The July VR Lab Workshop will run on Saturday July 23rd from 10am to 12 noon. It will feature Neil Smith and Matt Celia from LightSailVR covering the art and technology involved in shooting and posting a 4 minute VR short commissioned by a leading VR camera company to highlight the power of creative VR story telling.

WHEN

Saturday, July 23, 2016 from 10:00 AM to 12:00 PM (PDT) - Add to Calendar

WHERE

The Heart of Hollywood. LA. - 6608 Lexington Avenue, Los Angeles, CA 90038 - View Map

 

Get Tickets HERE

ProVideo Coalition Takes The Jellyfish to CMA Fest

Last month Scott Simmons from ProVideo Coalition called us about an upcoming job he had. He'd be part of a team of 5 editors working around the clock for over a week at one of the country's largest music festivals. The catch was that it was an Adobe Premiere job... "Do your servers work with anything other than FCPX?" he asked.

We get that question a lot, and it's not too surprising as the Final Cut community was really the first to embrace our products and workflow. To answer Scott's question, of course our servers work with Premiere, but We believe in showing not telling, so we shipped a Jellyfish to Nashville and his team got to work.

Today Scott published his experience on the front page of the PVC website. Have a read and let us know what you think.

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LumaForge at CineGear LA

CineGear is without a doubt one of our favorite trade shows. A) it's right down the street, and we don't have to lug everything out to Vegas, and B) it's on the Paramount backlot which is a killer backdrop for showing off movie tech and gear.

This year we are bringing out all the toys and we'll be giving workflow demos on FCPX, Premiere, Resolve, and maybe even some AVID since we're in Hollywood ;-)

If you haven't gotten your tickets yet, you can register here. Do it now while it's still free because after the 27th it'll cost ya $30 bucks.

FCPX State of The Union & Inverleigh Case Study

At NAB last month our CEO Sam Mestman was the emcee for all the presentations on the FCPWORKS stage. To kick off the show, Sam gives the Final Cut Pro X State of the Union. Then the second video features LumaForge customer Inverleigh with a breakdown of their FCPX workflow powered by a ShareStation.

The rest of the presentations are available at fcp.co

Learn more about all of the great Final Cut Pro X user experience stories published over the last year from FCP.co. FCPWORKS’ Sam Mestman also looks forward with a preview of FCP Exchange at NAB.
 
Sam Mestman presents a look inside the adoption of Final Cut Pro X by the Inverleigh in Melbourne. Put to the highest broadcast and professional standards over a rigorous series of tests, Final Cut Pro X passed with flying colors. Learn the process from A to Z. As part of the discussion, Philip Hodgetts shows off Magic Keywords in Lumberjack System! http://lumberjacksystem.com

VR Tour of the ShareStation Workflow Suite @ NAB 2016

Didn't get a chance to visit us at NAB? Don't worry, you're not too late! Grab your VR headset and take a virtual tour of our suite, complete with happy customers and some trippy mirror effects.

Mark and David from Inverleigh Media, Melbourne, Australia kindly volunteered to do a 360° interview in the LumaForge suite at the Encore hotel in Los Vegas. Mark is super nice guy who wanted to find the fastest and most efficient share storage solution in the world - he found it at LumaForge Systems in LA, California.

 

 

Jellyfish Goes to Wrestlemania

A few weeks ago we were put in touch with DIT Rich Roddman who was interested in putting the Jellyfish to the test in a very demanding DIT gig for a little event called WrestleMania. This is what he wanted to do:

"We plan to have 5 Sony F-55s shooting 4K XAVC codecs to their SxS cards along with 2 Canon C300 Mark IIs on DJI Ronins shooting 4K XF MXF to CFast Cards. The crew is tasked with getting footage from the people outside the gates as the open until the last person leaves 6 hours later.  There will be shots at 23.976 fps along with a mixture of different frame rates depending upon the camera's setting at that time."

"As you can see there is a lot of media being created. The key to success is safely offload the cards with the media backed up and checked then returning the camera cards back to the camera crews so they do not run out."

"The offloading plan is as follows.  Connecting 2 MacBook Pro computers with Thunderbolt to TB/10GB Ethernet converters and have them connect to the Jellyfish. These 2 laptops will be for offloading only of the camera media. They will be connected to SxS readers via ThunderBolt and to CFast readers via USB 3.0.  There will be a New Mac Pro (Trash Can) also connected to the Jellyfish via a ThunderBolt to 10GB Ethernet converter that can access the media once it has been successfully copied to the JellyFish Raid to bring the media into DaVInci Resolve 12 to create dailies for the client.  Once the dailies have been created the New Mac Pro will use ShotPut Pro to copy the Camera media and dailies to G-Tech drives provided by the client connected to the New Mac Pro via ThunderBolt or USB 3 depending on what is provided."

So how'd it go?

Full debrief to follow. Rich immediately asked us if he could bring the Jellyfish to a Phantom gig followed by a RED gig. Who are we to say no?

Introducing the Jellyflop

Today shared storage takes a giant leap forward, 8 inches forward to be exact. The Jellyflop, the first ever portable shared storage platform with integrated floppy disk drive represents the bleeding edge of collaborative workflow.

Capable of reading and writing Type 1, 2, and 2D format drives, LumaForge has partnered with some of the leading disk manufacturers such as IBM, Memorex, HP, and Shugart to overcome the compatibility issues that have plagued mass adoption of the 8" form factor throughout the M&E industry.

According to the company's CEO Sam Mestman, "Our customers were tired of the rapid file transfers over Ethernet and Thunderbolt... you used to be able to click copy, meet friends for lunch, get an oil change, and have a nap before the file transfer was done. The Jellyflop represents a return to a simpler time. If you think locating a file on a dozen external hard drives was fun, wait till your team has several thousand identical black floppies to sort through. Now that's collaboration!"

When asked how the Jellyflop would handle higher resolutions such as 4K and 6K LumaForge CTO Eric Altman insisted the machine was more than capable, "We opted for a high performance drive bay spinning at 360 RPM enabling a write speed 125 Kb/s. which makes quick work of R3D and ARRI RAW footage. We can write a single second of 4K in just over 21 hours to about 1000 floppy disks."

The Jellyflop was expected to be shipping by NAB but LumaForge COO Josh Minney has said that the company has had a tough time sourcing 8" floppy manufacturers that had the ability to produce the amount of drives needed to meet expected demand. "There are only 2 clean rooms on the planet that can produce floppies. A single speck of dust just a nanometer across can ruin an entire sector and when you've only got 400 sectors on a disk that's a serious problem."

Finally when asked what the future held for the Jellyflop, LumaForge Visionary Officer Neil Smith said that they hoped to support 3.5" floppies by IBC in time with Sony's re-release of the Mavica digital camera, "The DIT game is about to change forever." said Smith.

Will the Sony Mavica hold the key to making VR a reality?

Will the Sony Mavica hold the key to making VR a reality?

LumaForge At NAB 2016

Visit the ShareStation Workflow Suite at the Encore Hotel

lumaforge-at-encore-hotel-nab-2016

This year LumaForge is going all out and bringing our lab to Las Vegas. During NAB you are invited to come visit us at the Encore hotel for a private demo of our ShareStation line of shared storage products as well as our newest product the Jellyfish.

Bring questions, bring footage to test, you can even bring your own laptops and get some editing done if you'd like. Drop us an email below letting us know when you'd like to come by, and someone will get in touch to schedule your demo.

We look forward to seeing you in Las Vegas!

 

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Sam Mestman at FCPeXchange

Every few months the Final Cut community gathers at an event called FCPeXchange to catch up on all things Final Cut and share workflow ideas and best practices. Needless to say we are fans of FCPX, and our CEO Sam Mestman is constantly pushing the boundaries of modern filmmaking with his blend of on-set post production and collaborative editing. At the most recent FCPeXchange event Sam brought along our newest product, the Jellyfish and a pilot he's been working on to show the group what's possible with the right mindset, software, and gear.

ShareStation Enterprise Powers FCPX at RTS

ShareStation Enterprise Powers FCPX at RTS

Last winter we received a call from one of the biggest broadcasters in Europe, RTS (Swiss National Television) who were desperate for a shared storage solution that would allow them to stay on the Final Cut platform. For two years they tried nearly ever major storage vendor looking for something that could meet their needs; all the while on an OSX update freeze due to their aging XSAN's compatibility limitations.

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