BUTCHERBIRD STUDIOS

With video production becoming as standard to a brand's communication strategy as websites have become, companies are eager to find solutions in this space to stay competitive without compromising their message. 

  

Even brands who have in-house video teams find it difficult to keep up with the demands and short shelf lives of the content they produce. Hiring agencies with the capacity to be flexible, work quickly and operate in a self-sufficient manner has incredible advantages to organizations who need a little extra bandwidth to tackle more nuanced projects. 

 

Our clients, Butcherbird Studios, offer the relational benefits of having an in-house video team with the sophistication of a production studio. In this particular case study, youâll get a comprehensive look at how they worked with Adobe Premiere Proâs Team Projects and the our Jellyfish Mobile to launch an online pilot for Airbnb and National Geographic.

THE DELIVERABLES

Three half-hour live streams of a festival event (co-hosted on the Facebook pages of Airbnb and National Geographic); posting a short-form companion documentary within two days of eventâs completion; and a continuous output of interesting photos and media pieces beginning the day before the event and posting throughout the festival.

THE CHALLENGES

  • TIME: Short turnaround times for their content AND needed to cover an event with thousands of attendees over the course of three days.
  • FORMATS: They would be supplying multiple aspect ratios (including vertical video) for sites ranging from Instagram to YouTube.
  • BUDGET: They were working with a limited budget for the amount of deliverables required in the time frame expected.

THE SOLUTIONS

âThe real magic happened during our post workflow at the end of each day.

  

Ten or more of us would gather in Jarrodâs hotel room (he drew the short straw). We had three Apple MacBook Pro laptop computers connected via 10GbE to Thunderbolt converters to the Jellyfish Mobile. The effect was very much like being in college and cramming for exams. But we all embraced it, client, agency, and filmmakers alike, because the pace kept us on the edge of our seats. Or duvet. Or tabletop, if you were the last to arrive.

 

At any one moment, Jarrod, Jason, or I would be capturing footage and imagery from the C300s, GoPros, SLRs, or one of a dozen cell phones. Another one of us would review footage and images with client. While yet another would be in the midst of editing and reviewing sequences with the whole team. A pizza would arrive, and weâd swap tasks. Now I worked on Jarrodâs sequence while Jason dug up more shots for me to use. And Jarrod outputted material that one of our clients could use for a social media post.

  

Sure, you wouldnât want to run a feature film like that, but it absolutely worked as a four-day sprint. All it needed was the willingness of everyone involved to go back to school. And the stacks of late-night pizza boxes really helped set the scene.â
 
  

Steven Calcote, Founder of Butcherbird Studios

THE SPECS

Camera: C300s, GoPros, SLRs, cell phones

Jellyfish: Mobile

NLE: Premiere

Number of users: 5

THE OUTCOME

The live-streamed pilot garnered millions of views, but that wasnât the most important victory for the team. They established a entirely new method of real-time collaboration that they apply with all their content production at Butcher Bird Studios HQ in Los Angeles. Since then, they have taken the same Adobe Creative Cloud for Teams/Jellyfish approach on everything from Top Gun-style multi-camera shoots on aircraft carriers to some truly insane narrative projects.

"LumaForge has stayed with us, jumping on the phone and offering real-time remote support via TeamViewer. They have been there when we add new editors and stress-test the Jellyfish in new and unexpected ways. Weâre already talking about adding a second Jellyfish. That way, we can always be ready to edit in the field immediately after first capture. The biggest challenge we overcame was mindset. We now work faster together. Adobe Creative Cloud for Teams and LumaForge empower us to do just that!"

TO LEARN MORE ABOUT CUSTOMIZING A VIDEO WORKFLOW FOR YOUR TEAM,

CALL US AT 818.741.2858